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We cut down trees… to tell people to save trees.
Think about that for a second.
We print “protect the environment” on paper — the very thing made from what we’re trying to protect.
It’s a small irony… but it says a lot.
Every year, the world loses around 10 million hectares of forest — that’s roughly 27 football fields every minute.
Some of it becomes furniture.
Some becomes fuel.
And some becomes the paper we use for books, posters… even environmental messages.
It’s not just irony.
It’s a reminder of a bigger pattern — how often we try to fix problems using the same systems that created them.
Maybe the real question isn’t just what we say…
But how we choose to say it.We cut down trees… to tell people to save trees. Think about that for a second. We print “protect the environment” on paper — the very thing made from what we’re trying to protect. It’s a small irony… but it says a lot. Every year, the world loses around 10 million hectares of forest — that’s roughly 27 football fields every minute. Some of it becomes furniture. Some becomes fuel. And some becomes the paper we use for books, posters… even environmental messages. It’s not just irony. It’s a reminder of a bigger pattern — how often we try to fix problems using the same systems that created them. Maybe the real question isn’t just what we say… But how we choose to say it.
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