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BMW has officially announced that the Z4 roadster will continue production beyond 2026—but only for the U.S. market. With declining demand globally, the American love for open-top, manual-transmission driving has kept this iconic two-seater alive. The introduction of the six-speed manual Z4 M40i variant led to a stunning 29% year-over-year sales jump in Q1 2025, reinforcing BMW’s decision to shift focus exclusively to North American buyers.
While production will still take place at the Magna Steyr plant in Austria, the U.S. will now be the sole destination for the Z4. This marks a rare move where a legacy German automaker responds directly to localized market passion. With other countries moving toward SUVs and EVs, BMW’s decision celebrates the U.S.'s enduring appetite for classic performance and analog driving joy.
#BMWZ4 #ManualTransmission #BMWUSA #RoadsterRevival #CarEnthusiastBMW has officially announced that the Z4 roadster will continue production beyond 2026—but only for the U.S. market. With declining demand globally, the American love for open-top, manual-transmission driving has kept this iconic two-seater alive. The introduction of the six-speed manual Z4 M40i variant led to a stunning 29% year-over-year sales jump in Q1 2025, reinforcing BMW’s decision to shift focus exclusively to North American buyers. While production will still take place at the Magna Steyr plant in Austria, the U.S. will now be the sole destination for the Z4. This marks a rare move where a legacy German automaker responds directly to localized market passion. With other countries moving toward SUVs and EVs, BMW’s decision celebrates the U.S.'s enduring appetite for classic performance and analog driving joy. #BMWZ4 #ManualTransmission #BMWUSA #RoadsterRevival #CarEnthusiast
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