Another major European company has cut ties with Tesla—but not because of performance or price. Danish construction giant Tscherning just returned its entire Tesla fleet, publicly stating they no longer want to be associated with Elon Musk’s increasingly controversial political views.
This isn’t an isolated move. German pharmacy chain Rossmann and several other firms have quietly begun distancing themselves from the Tesla brand, citing a clash between Musk’s outspoken stances and their corporate values.
As EV options grow across Europe—with rising support for homegrown models from BMW, Mercedes, Renault, and Polestar—brand image is becoming as important as range or speed. For companies trying to align with public sentiment, Musk's politics are now a business liability.
#Tesla #ElonMusk #BrandBacklash #EuropeanEVs #CorporateResponsibility
This isn’t an isolated move. German pharmacy chain Rossmann and several other firms have quietly begun distancing themselves from the Tesla brand, citing a clash between Musk’s outspoken stances and their corporate values.
As EV options grow across Europe—with rising support for homegrown models from BMW, Mercedes, Renault, and Polestar—brand image is becoming as important as range or speed. For companies trying to align with public sentiment, Musk's politics are now a business liability.
#Tesla #ElonMusk #BrandBacklash #EuropeanEVs #CorporateResponsibility
Another major European company has cut ties with Tesla—but not because of performance or price. Danish construction giant Tscherning just returned its entire Tesla fleet, publicly stating they no longer want to be associated with Elon Musk’s increasingly controversial political views.
This isn’t an isolated move. German pharmacy chain Rossmann and several other firms have quietly begun distancing themselves from the Tesla brand, citing a clash between Musk’s outspoken stances and their corporate values.
As EV options grow across Europe—with rising support for homegrown models from BMW, Mercedes, Renault, and Polestar—brand image is becoming as important as range or speed. For companies trying to align with public sentiment, Musk's politics are now a business liability.
#Tesla #ElonMusk #BrandBacklash #EuropeanEVs #CorporateResponsibility
