Another major European company has cut ties with Tesla—but not because of performance or price. Danish construction giant Tscherning just returned its entire Tesla fleet, publicly stating they no longer want to be associated with Elon Musk’s increasingly controversial political views. This isn’t an isolated move. German pharmacy chain Rossmann and several other firms have quietly begun distancing themselves from the Tesla brand, citing a clash between Musk’s outspoken stances and their corporate values. As EV options grow across Europe—with rising support for homegrown models from BMW, Mercedes, Renault, and Polestar—brand image is becoming as important as range or speed. For companies trying to align with public sentiment, Musk's politics are now a business liability. #Tesla #ElonMusk #BrandBacklash #EuropeanEVs #CorporateResponsibility

In a bold corporate statement, Danish construction giant Tscherning has returned its entire Tesla fleet—not for performance reasons, but due to Elon Musk’s growing alignment with far-right political views. The company emphasized that its values were no longer aligned with Tesla’s CEO. This comes amid a wider backlash across Europe: France: Tesla sales dropped 67% in May 2025 Sweden: Down 54% EU overall: A 40% decline in Tesla sales (Jan–Apr) despite rising EV demand Tscherning declared: “It’s not about the car, it’s about who we choose to drive with.” Meanwhile, Tesla faces mounting pressure from: European automakers pushing affordable EVs Chinese brands rapidly expanding across Europe Criticism over its limited model lineup and public perception of Musk’s rhetoric This move underscores how executive behavior and brand identity are increasingly influencing corporate buying decisions in the sustainability era. #Tesla #ElonMusk #BrandEthics #EVNews #CorporateResponsibility

Danish construction giant Tscherning has officially returned its entire Tesla fleet, citing a growing disconnection between Musk’s political views and the company’s values. “We don’t want to be associated with Elon Musk’s views,” a spokesperson said, referencing concerns over Musk’s increasingly polarizing public statements and reported alignment with far-right ideologies. What’s next? Tscherning will replace its fleet with European-made EVs, supporting regional manufacturers and distancing itself from the controversy. This comes as part of a wider European trend: German pharmacy chain Rossmann also dropped Tesla. Tesla’s European sales dropped 40% in early 2025, even as EV demand rises. This situation underscores how corporate values and leadership behavior can directly impact brand loyalty in today’s socially conscious market. #Tesla #ElonMusk #CorporateResponsibility #BrandValues #ElectricVehicles #MuskControversy #EuropeEV